I am going to ask you a very important question...
If you want to be a success in the network marketing industry, you need to answer this question.
It's critical that you give an honest look at this question, because your answer is what will determine your success (or lack thereof) in your business.
So....what is your answer?
If so, good for you!!
Read on, and I think we'll help you find ways to help your friends, family, and colleagues realize that network marketing is a legitimate business, and not a "pyramid scheme" or a "scam".
However, if you are even the slightest bit embarrassed to tell others that you're in a network marketing business, then you need to read on and really soak up what I'm about to tell you.
The great news is that if you read on and take action on what I'm about to show you....
I'm going to show you some possible solutions you can use if you're suffering from embarrassment or don't want to let anyone know you're part of "one of those MLM things."
Luckily, there are some things you can do to legitimize your business in the eyes of everyone around you, and ultimately, in the eyes of society in general.
But first, let me share my journey to finding a way to escape the criticism of others who frowned on network marketing.
I was a stay-at-home mom who worked hard at homeschooling our kids and holding down a job at the same time.
I worked a medical transcriptionist for 13 years. Even though I put in long hours, thanks to changes in the medical industry, raises were pitifully small, even after all those years of working.
Still, I was able to be home and raise our kids, something my husband and I both wanted to make happen.
We struggled and scrimped financially to scrape by. My husband was a farmer who also worked a 40-hour week at a local nursing home as a maintenance person. He often took on extra jobs in the evenings and on the weekends, just to pay the bills.
I had tried network marketing in several companies, over the years and each time, they left me more determined not to try again.
However, about the time our youngest son was ready to graduate, I was introduced to our current company. I knew this one had great potential, especially with the use of the Internet, something I really didn't have available for my earlier businesses.
My husband agreed to it and I jumped in with both feet. I did all the things I was told to do--I made my list and contacted everyone I knew. My business took off and rank advanced quickly; I was excited!
But then my warm market ran out. So I went on to the next level--spamming my friends and family on FB, prospecting waitresses at restaurants (which never worked, by the way). Driving hours to an event and having basically nothing to show for it after I came home. Going to vendor fairs and getting nothing in return.
Mondays became a dreaded thing to face because I dreaded calling people who didn't want to hear from me. I hated messaging the same people again and again on Facebook.
It was hard sending messages on Facebook and getting crickets...you know, that deafening silence when no one is interested in what you have to share. Or even worse, a message requesting me to stop using Instant Messenger to send them a business message!
I even landed in "Facebook jail" a time or two, thanks to sending out messages too quickly. I was spamming people on Facebook!
But I stubbornly kept on, even when my family members scoffed at what I did.
After all, if you keep on doing what you're supposed to be doing, it will eventually pay off, right???
But I was miserable and ready to give up.
Reality wasn't matching my expectations--can you relate?
And when I quit my transcription job to focus on my business more full-time, my family really gave me grief!
They couldn't believe I would give up my steady work for something like selling health products. Some of them were in the medical profession and scoffed outright, even though it had clearly changed our family's health.
But who was I to argue with those who "knew more" than me? After all, a medical degree makes you a smarter person, right? Who was I to argue with doctors and pharmacologists?
Since I've been in the network marketing business, I've met people who are doctors, pharmacists, chiropractors, engineers, teachers, and even rocket scientists, just to name a few.
They left their prestigious careers to join network marketing. Which totally makes sense. I mean, it's not like we can only have uneducated people in network marketing. Or people who can't get a "real job"!
No, we already have many educated, sophisticated, and successful people already in this industry.
People who apparently were not satisfied or unhappy with their current jobs and situations. They started looking for something that their current positions cold not provide.
Like my upline and coach, Ferny Ceballos, who had a Bachelor's degree after graduating from the prestigious Massachusetts Institute of Technology and was working on top secret space programs for the government.
Like Rick Seymour, a rocket scientist who fired his boss because he was tired of the demands. He and his wife have a life they enjoy now, thanks to network marketing. They have a lifestyle that allows them to enjoy their family and travel and teach others.
And I could go on and on, but you get the point..
These people left highly-respected, six-figure careers to join network marketing.
And you know what?
It’s pretty awesome to see such professionals, who have already earned the respect of their peers, joining network marketing.
Now let’s dive into my three-step process for dealing with the negativity from the people around you.
This is the ONLY thing I’ll discuss that’s in alignment with what most top earners in this industry teach regarding how to deal with negativity.
And you’ve probably heard all this before…
You must fortify your mindset. You must believe this can work for you…not that it can work, not that can work for some, not that it can work for others, but that it can work for YOU!
Well, it’s true.
You won’t follow through on projects you don’t believe in, because everyone quits when they don’t believe they can actually do something.
Think of something BIG you’ve accomplished in your life—like going to school, attaining higher degrees, ambitious projects at work, or running a marathon.
Even though it was difficult, even though it was challenging, even though it was daunting, you accomplished it.
Basically, you committed to the fact that you could do it, and then you figured out “how” along the way.
And so, I absolutely agree you have to fortify your mindset and believe your network marketing opportunity is the real deal.
If you have any doubts, or you think...
“Well, I don’t know if people will buy my products, because they’re kind of expensive.”
…then you just killed your business.
…then you won’t get far.
If you see people around you and you think…
“People were successful before, but, I don’t see a lot of people successful in my company now.”
…then you just sealed the deal on your future, as it relates to that business.
Which isn’t to say that every company is the same.
Sometimes these concerns are legitimate, but regardless, the result is the same…
You’re categorically sabotaging your success by having these doubts going through your mind.
You’ve got to be honest and realistic about what happens in the network marketing space—because it ain’t always pretty!
You likely have observed some shady practices in network marketing, and look, sometimes you’re going to run into situations like that.
Pyramid schemes and slimy business practices are real in this profession, as they are in any profession.
Look at Wall Street or real estate; people do unethical things ALL the time in those industries.
Yet it doesn’t make those industries illegitimate or illegal.
So we must be real and honest about what’s wrong in our space.
Most leaders will condition you to label anyone with negative comments as “haters” or losers.
The same goes for society-at-large’s negative view of our profession as a whole—you’re conditioned to label nearly everyone as negative people who don’t “get it,” and to push them aside.
I completely disagree with this strategy.
Because I think it’s ignoring a REAL problem, and I prefer to view the negativity as a symptom of what we’re doing wrong as an industry, or what we can do better in our profession.
Look, the reason people view our space in a negative light is because somebody, at some point in the history of network marketing, did something frankly stupid that created a ripple effect—that’s the bottom line.
My stance is simple…
That’s the only way anything will change.
And the way I intend to take responsibility and do something about our poor image is to teach REAL business practices, which will actually help to legitimize this profession.
Because when you legitimize how you operate, and operate like a real business, you not only are being realistic, you’re also going to fortify your mindset and get on the right track to elevate your friend’s and family’s opinion of your business.
Which brings me to step number three, which I feel is the most important…
The reason I built my business online using using “21st century tactics,” like social media, is because it legitimizes this profession.
The “old-school” methods of approaching everyone you know to try to get them into your business is NOT how a real business operates.
Allow me to repeat myself…
Approaching strangers, or people in a social setting, with a hidden agenda to get them into your business, is not how a real business operates!
That’s a fact.
Real businesses don’t do that.
And provide real solutions that help people solve their problems.
Makes sense, right?
So what does that mean?
Well, first and foremost, there’s a mindset component.
If you don’t have a real solution for people and the problems they’re experiencing in their lives, then they’re not going to be interested.
But if you do have something that helps people solve a problem that’s actually happening in their life, then they will likely be interested.
Whether it’s weight loss, health and wellness, fitness, financial planning and investing, insurance, beauty and longevity—whatever!
They key is advertising to the right people, so you’re not trying to, as the saying goes…sell steak to a vegetarian.
If this sounds daunting, don’t worry—I’m going to make it real simple.
Here’s what I do…
I use a simple online advertising and lead generation system to collect the contact information of new prospects who specifically request more information about what I happen to be selling at the time, which means I never had to talk to friends, family or strangers about my opportunity, if I didn’t want to!
And sure, sometimes I will still prospect people offline, because I see that I can provide them a solution, but I certainly don’t do it to everybody, and I don’t have a need to prospect everybody—I only do it when I actually want to HELP someone.
Imagine the power of that!
And on that note, if you’re ready to…
…so that you’re not out doing things that embarrass you, and tend to deflate you, and crush your belief in this industry, then I highly recommend you sign up for my FREE Online Recruiting Bootcamp.
It’s a 10-day video course where you will be walked through taking your business online.
This is the information that changed my life, and it can change your life as well.
In fact, you'll learn exactly how to passively generate 300–500 leads per day, 30–50 customers per day, and recruit 70–100 new serious business-builders into my business each month.
You’ll learn the tools to build your business automatically—where prospects come to you on a daily basis—ready to sign up and get busy.
And here’s the bottom line:
There are cubicle slaves, lawyers, doctors, and professionals at high levels entering the network marketing space, because not only do they see a credible opportunity here, they also see a BETTER opportunity in our home business industry.
So fortify your beliefs based on that fact and get ready to take the next steps…Simply click here and I’ll gladly give you access to my 10-Day Online Recruiting Bootcamp.
And if you found this content helpful, I would love to read your comments below!
Rhoda and her husband Darryl live on a farm in central IL. She is a professional network marketer and coaches other network marketers as well. When she is not building her business on Facebook, she is busy with farm bookkeeping, puttering around in her vegetable garden and koi pond, and going on hikes with her best friend and husband of 27 years.