How many of you have been told to "Build your business, not your brand?" Or, maybe they have told you to build your brand by promoting the company you work for? Are you raising your hand? I know I've heard this advice before and I've stopped taking it, because it's NOT good advice. In fact, it's terrible advice! I'll tell you why in a second...
It's simple--everything you do is branding you....
So every person you meet--you leave either a good impression or a bad one. You can be the person they want to meet again or maybe that wierd person at the mall they want to avoid because you tried to prospect them. Or that annoying person who always brings up her business opportunity whenever someone mentions money struggles.
Or the one who is always talking about the company products every time there is a group of people together.
So everything action you take affects your relationships around you and, in turn, affects your image, which is your brand.
And you can speed things up by taking your brand online, because social media allows you to work faster, with more leverage, and with a larger audience, but that can also be a good or a bad thing, depending on how you go about it.
The upside to online marketing is that you can reach significantly more people, much faster!
The downside is that if you are doing it in a wrong or even sleazy way, you can destroy your reputation, and the reputation of network marketing as a whole, much faster!
A lot of people don't know how to build online (without being annoying!)
Many distributors take the same awkward recruiting strategies they use offline and use them online, and, as a result, end up with zero results. They end up hurting themselves and network marketing as a whole.
In the end, it ruins their reputation AND their business!
They're doing social media recruiting all wrong.
Before you know it, they're being blocked on social media, both by friends and family, or even worse, ending up in "FB jail."
So think about it a moment; they're building their brand--just not in a good way!
Their brand is being defined as a "spammer."
They are now that guy/gal that needed to be unfriended or blocked on social media.
Which brings me back to my original point.....
It simply depends on how you conduct yourself.
In fact, my coach and mentor, Ferny Ceballos has this to say, based on his years of experience in the network marketing industry:
"If you approach building your business in a selfish and aggressive way, then your brand will be damaged and you’ll still get poor results, which is important because…
The results you produce in your business also affect your credibility.
And as you build your business and create more results, those results become a part of your brand, as now you’re associated with success.
Conversely, if you constantly creep people out and fail to create results, then that will be your brand and how you’re known to people – “the failure who keeps annoying us with his pyramid thing”.
This is especially true if you’re building online and interacting with other network marketers, as you will become known as that guy or that girl, who does network marketing all wrong and doesn’t know what they are doing.
On the flipside, 3-4 years into my network marketing career, I had personally recruited THREE 7-figure earners into my downline, because my BRAND as “Ferny Ceballos”, represented “online building”,”traffic”, “trust”, “results” and just being “a good guy”.
That was attractive to them at a time when they were looking for a new Network Marketing company.
No doubt I’ve made mistakes, but my overall body of work, made me attractive to them as a sponsor and they approached me!"
BUT, before I share what Ferny and so many more have used to successfully recruit 6 and 7-figure earners online, let me share with you what your brand IS NOT.
Or a bunch of motivational quotes. Or any of that stuff.
Your brand is all about the results you’re producing, the actions you’re taking, and the people you are affecting.
So even if you’re doing Facebook Lives, if you’re doing them wrong, then they’re a big waste of time and won’t do anything to serve your brand.
So you’ve got to be strategic with your message.
Returning to the terrible advice many distributors are being given…
“Build your business, not your brand.”
I think this advice is actually trying to get people to do this (which is equally terrible)…
"Build your company's brand, not your personal brand"
But the truth is:
Promoting your brand and your following VS the company’s products and the company’s opportunity, should not be in conflict.
In fact, by now you may have heard the VERY GOOD advice from leaders that GET IT…
"You should NOT lead with your company's products or your company's name on social media."
....on your social medial profile.
Because people buy from people, and people join people, not a company. They buy from those they know, like, and trust.
Your brand is not some intangible idea. In addition to being likable and trustworthy....
Your brand is based on what people think you can do for them.
If you're seen as someone who is helpful and trustworthy, someone who is a problem-solver, someone who will help them reach their goals, people will buy from you. That shows you are building a positive brand.
This ultimately serves your company, because it leads to more sales.
On the other hand, if you are posting things about your company and their products, instead of developing your brand, you are diminishing the role you play in the eyes of your followers.
And remember, ANY company name can be Googled and have negative reviews, right? So people can form faulty opinions without knowing the truth about your product and company.
Also, they could purchase your product online or from someone else and even join their team. But if you have a brand, they will be loyal to you because they know and trust you.
By posting about your company, you are saying your company is more valuable than you are.
You are just an unimportant sales person--a commodity that they don't need. And you know how people are repelled by a sales person!
Obviously, what your consumers need is---you!!
Create a little mystery and curiosity, by focusing on what you can do for people or help them with.
And you haven’t figured it out already, all these lessons apply to building OFFLINE, as well as ONLINE.
DO NOT diminish the critical role you play as an advisor and expert in the eyes of your prospect.
Great networkers position themselves as advisors (not sales people), who can help others get what they want.
Now, the reason I prefer building online is this…
For instance, think about the time it takes to do a single home meeting.
If I do one home meeting — if I’m lucky — I might have 5 people there.
And most of the time, if I’m doing home meetings, I’m doing maybe two, three a week at most.
Now, think about the investment of time, one evening, 12 prospects, maybe 1 joins…
Or if you’re going to spend a couple hours doing 1-on-1’s!
That’s an even more inefficient way of doing things.
And think about it this way…
During that SAME two hours you’re meeting with somebody at a coffee shop, or conducting a home meeting…
You could expose your business on the Internet to at least twelve people!
Meaning you talked to them about what you can help them accomplish and you referred them directly into whatever presentation process for enrolling them as a customer or new team member.
So, the choice is this…
Which one would you choose?
And that’s basically all we’re doing here at Elite Marking Pro, we’re teaching people how to connect with a lot more people, faster.
We teach how to brand on a mass scale where you can…
Using our methods, with a online presentation, you can basically enroll a few hundred or even a few thousand people in one evening — once you’ve built your brand to that level.
Yes, it takes a little time to learn the skillsets, but that’s what we do here at Elite Marketing Pro.
So if you’d like to learn more about…
…then I highly recommend you learn more by signing up for my FREE Online Recruiting Bootcamp.
It’s a video course where I’ll walk you through taking your business online.
While it is very possible to build your network marketing business offline, the way I’m providing you is much easier, efficient and quicker in combination with network marketing fundamentals.
In fact, I’ll share exactly how you can passively generate 300–500 leads per day, 30–50 customers per day, and recruit 70–100 new serious business-builders into your business each month.
You’ll have the tools to build your business automatically—where prospects come to you on a daily basis—ready to sign up and get busy.
So if you’re ready to get started…
And if you found this content helpful, I would love to read your comments below!
Rhoda and her husband Darryl live on a farm in central IL. She is a professional network marketer and coaches other network marketers as well. When she is not building her business on Facebook, she is busy with farm bookkeeping, puttering around in her vegetable garden and koi pond, and going on hikes with her best friend and husband of 27 years.